Our Story

It's not just business, it's personal...

I remember being a little girl about 9 years old. I used to sit in front of a broken mirror with a long-sleeved shirt on my head. I would pretend that the sleeves were long straight hair. Some days I would play happily in the mirror, but other days, I would sit there and cry my eyes out because I felt ugly. I cried because my hair was short and coarse and because I didn't have lighter skin. I cried because inside I felt like I wasn't good enough. As I grew into a teenager, those insecurities followed me. By 13, I was wearing weave and makeup just to feel comfortable in my own skin.

I created the RestoreHER brand to inspire every woman to embrace and nurture her natural beauty and feel beautiful whether she's wearing enhancements or not. I created this brand to give women the freedom and confidence to show up as themselves through the use of healthy, organic, and carcinogen-free products. I created this brand to encourage women to embrace the journey of loving themselves holistically from the inside out.

 Thank you for taking this journey with me!



Latoya Williams